Aura Creative Logo

Hi, I'm Carrie Weiler, founder of Aura Creative, a Toronto based graphic design company.

Aura Creative

I've been working in the package and branding design business for over 17 years and have worked for many of the top design firms in Toronto and New York.Aura and I are one and the same since I am the designer and the account manager here! I decided to name my company "Aura Creative" for a couple of reasons.The first being that I believe that every brand, if properly designed, can shine in its space. Secondly, many of my clients and colleagues have commented on my positive outlook. I wanted my company name to portray that feeling, an Aura of positivity!

Contact

Aura Creative Logo

Send me a message and we can discuss your project and questions. I look forward to learning about you, your business and working together.

Portfolio

What Aura can do for you!

Identity, branding, packaging, and promotional design! These are the things I do! Take a look through my portfolio to get an idea of the type of work that I do and can do for you, I'm always up for a new challenge! I welcome the opportunity to speak to new potential clients. Please do not hesitate to contact me to discuss your design needs!

identity

Inverness Homes

Logo & Stationery Development
Inverness Homes is a construction company in the Ottawa
area that builds custom homes. The client expressed a desire for
something with a hand drawn or painted feel. Since the name of the
company is “Inverness” it made sense to explore castles along with
a few other ideas. We ended up with a rustic castle illustration for the
identity that creates an old world feeling in a contemporary way. This
rustic castle, coupled with an eye catching orange and black colour
scheme, completed a logo able to accomplish my clients goals. The logo
was then applied to business cards and other stationery, as well as some
other items that are shown in the promotional section of my portfolio.

Inverness Homes
Inverness Homes Business Card

First Reliance Financial

Logo & Stationery Development
First Reliance Financial is an insurance company that sells life
insurance and other types of insurance. This logo needed to be very
corporate in feel and also be extendable to other avenues of the
client’s business. I created the two triangles, one triangle is relying on
the other for support. The two triangles also created a sail that implies
first reliance gives you support and keeps you afloat. The area where
the word financial sits is positioned in such a way that the word can
change so other branches of the business could be created. Since then,
we have also created logos for First Reliance REIT and First Reliance Asset
Management. For graphic interest, when applied to the card, I created a
montage of words on the back that talk about all the services that
First Reliance Financial provides.

First Reliance Financial
First Reliance Financial Business Card

Borealis Mechanical

Logo Development
The Casman Group of Companies had acquired Borealis Mechanical, a plumbing and heating solutions company that supplies commercial, industrial and residential systems and maintenance. I was asked to create a logo that was symbolic of a borealis. The swoops beside the B represent a borealis or as most
people know them the northern lights. A strong, sturdy font was chosen as it is this mechanical company.

Borealis Mechanical Logo

RCI Electrical Service

Logo & Stationery Development
The Casman Group of Companies had acquired RCI Electrical
Service, a company that provides residential, commercial and
industrial electrical services in Fort McMurray, Alberta. This client
wanted to incorporate a lightening bolt into the logo. After providing
a range of concepts the client loved how this design was able to
incorporate a lightening bolt graphic with the letters RCI in a dramatic
way. The end result has a great badge feel which translated well to
uniforms and vehicles. Please see the promotional section of this book for
more on those projects. I applied the logo to stationery. For graphic interest
I also added the lightening bolt to the back of the business card. The client
was very happy with the outcome.

RCI Electrical Service Logo
RCI Electrical Service Business Card

Davis + Henderson

Logo Development
Davis & Henderson is a company that provides cheques to
consumers through various Canadian banks. This logo consists of a
stylized “D” & “H”. The reason the cross on the “H” breaks out of the
square is because Davis & Henderson were trying to break out of just
making cheques and start moving into other types of business, progressing
into the future. The logo was applied to signage and stationery as well.

Davis + Henderson Logo

Idenovo

Logo Development
The idea “Today is the Future” is what this logo is based on. The Sphere on
the “I” represents today, the way the “I” moves from a dark solid purple to
a faded light purple signifies the future as well as the path that the “I” makes.
The logo was split into two colours because of concerns that people would not
read the word correctly. This logo was applied to stationery as well. These two
logos were created while working at Strategies International.

Idenovo Logo

UR the Star

Logo & Stationery Development
UR the Star is a company that provides spa birthday parties for
young girls. The logo had to be fun and flashy and of course girly! I
created this fun rockstar look and used tones of magenta and black
with white stars for a glitter feeling. I wanted the type to have a swirl in
it but still be legible, I found this one that accomplished exactly the feel
I was looking for. I created a fun and funky business card and promo
card (Promotional section). The client was very happy!

UR the Star Logo
UR the Star Stationary

MaryCakes

Logo & Stationery Development
MaryCakes is a cake design business that is home based. The cakes are geared towards children. The client wanted the logo to be fun and girly using pink and purple colours. The name of the company was originally Cakes by Mary, but I came up with MaryCakes and the client loved it so much she stuck with it. I also came up the tagline which worked out well when it came to business card design. I used a thought bubble to symbolize imagination, with the bright colours and simple design the client was thrilled!

MaryCakes Logo
MaryCakes Stationary

Branding

Nestle® Nutchos

Logo Design
The Nutchos® brand had been around for a while and needed a
fresh look. Using a new typestyle, the letterforms were layered and
dimension was added. A gradation was incorporated into the letters
as well. This design was created while working at Polan & Waski LLC.

Nestle® Nutchos Logo

Coco Rogue Chocolatier

Masterbranding
This was the first step in a long journey in the case of this project.
This client approached me with the idea of a chocolate company.
He wanted the brand to be based on French architecture that he’d
seen while he was training in France, one of them being his love for
gargoyles. I did extensive research on gargoyles and French
architecture and came up with this crest style design. The filigree is
reminiscent of the wrought iron gates and fences that are very prevalent
in France. I found a style of gargoyle called a “green man” and that’s
what the Rogue character is based on. The client loved how the character looked jovial and was immediately drawn to this design. We also did an extensive colour explore but kept coming back to silver and black as it had a great upscale appeal. Check out the packaging section to see how this
masterbranding project came to life!

Coco Rogue Chocolatier

Ravensglen

Housing Development Branding
Ravensglen by Casman Building is a residential housing development
located in Fort McMurray, Alberta. I was approached by Casman to
come up with a name and develop branding for this development.
My only direction was they wanted to use a Raven. I did an extensive
naming exploration and research on ravens and we netted out with
Ravensglen. I also came up with a few taglines that were used on the
promotional brochure, one being “Your Journey Begins Here”, as well as “Let Your Dreams Take Flight”. I designed this circle with a raven flying over the woodlands to symbolize the Fort McMurray landscape. The client was thrilled with this design. Check out the promotional section for more!

Ravensglen

So Clear™

Sparkling Water Branding
So Clear is a line of flavoured sparkling waters by Cott in the USA.
A clean typeface and stylized “R”, combined with a wave over the
“O” to communicate water brought this new brand to life. This design
was created while working at Polan & Waski LLC.

So Clear

Stop & Shop® Cookie Jar™

Rebranding
This company is a store brand in the USA they wanted to redesign
their cookie line-up. A fun typeface was picked and two bites were
incorporated into the branding to communicate “cookies” - as well
as the fun of eating them! Since the brand is called “Cookie Jar™” it
made sense to incorporate a jar into the design. On the actual package
the jar is a window in which you can see the cookies. This design was
created while working at Polan & Waski LLC.

Stop & Shop Cookie Jar

Thomas’® Mini Bagels

New Brand Extension
This brand was meant to appeal to children as well as adults so the
lettering needed to be fun. Adding the bagel graphics to the rounded
type with highlights, and locking it up with the Thomas’ logo, gave it
the right amount of fun and flavour. I mounted the whole thing on a
stylized circle that changes colour per flavour. This design was created
while working at Polan & Waski LLC.

Thomas’ Mini Bagels

Gaines Actrium®

Masterbranding
Incorporating the number one into this brand was what brought it
to life. This brand needed to communicate that it is “premium” and
the best one for your dog. Nothing says “the best” like being number
one! The gold and black colour combination added to that premium
feel as well. The number one also changes colour with each delicious
flavour, which helps the consumer more easily differentiate between
the different flavours.This design was created while working at Strategies
International.

Gaines Actrium

Nestle® Turtles®

Impulse Branding
This stylish ribbon was created for the Turtles® Impulse line.
The additional perspective and extra tails gave it the right amount of
dimension to encourage a more “on the go” purchase.

Nestle® Turtles®

Nestle® Smarties®

Valentine’s Seasonal Branding
Taking the Smarties® branding and adding a heart with an arrow through
it for the dot on the ”i” was just clever enough to give the Smarties®
valentine line-up its own personality. These two designs were created
while working at Polan & Waski LLC.

Nestle® Smarties®

Scott® Cottonelle Moist®

Line Extension Branding
This brand was a line extension of an existing product. The moist
line of Cottonelle® needed to have a feel of wetness. Adding the
water drops and a flowing ribbon enabled the brand to communicate just that. This design was created while working at Strategies International.

Scott® Cottonelle

Packaging

Coco Rogue Chocolatier

Masterbranding
After the initial design of the Coco Rogue Brand, a new chocolate
bar design was under consideration. The client had decided to name
the bar “Deprived” so I added a supporting tagline of “never again”
underneath the new wordmark I had developed. I felt the word needed
a little more support(never again Deprive yourself of chocolate!).
We pulled out all the stops here. I came up with this filigree pattern
which we embossed. We printed the eye catching purple colour over
metallic stock as well. With so many different flavours I had to come up
with a way to keep costs down so I developed a sticker system, with color coding. The client was thrilled with the final bar. I also rolled the new design out to some other retail packaging such as shopping bags,
coffee cups, truffle wrappers and stickers for truffle boxes(not shown). I also helped the client with exterior and interior store signage and paint colours.

Coco Rogue Chocolatier
Coco Rogue Chocolatier

Casman Group of Companies

Promotional Water Bottle
I was approached by Casman to design a label for a promotional
water bottle that would be given away at a trade show booth that I
also designed. The only direction was they wanted it to communicate
water but also highlight the new logo and other relevant information.
I came up with this eye catching design that showcased their logo on a white field with a graphic representation of water underneath.
The client got rave reviews from the design.

Casman Group of Companies

Wheat Thins Sweet Cinnamon

Seasonal Packaging
Working with the Kraft team at Davis Design, I was given this fun
and exciting seasonal project. The challenge was to create a winter
box for Wheat Thins that was predominantly yellow. The new design had to look like it belonged in the family with the other seasonal
designs that were also in the market but still look unique. After an extensive amount of research and design exploration, this design with
a fun snowman was chosen. The client loved the interaction with the
cracker and the wispy carefree feeling that this pack was able to portray

Casman Group of Companies

Kraft® Jet Puffed Marshmallows

Licensed & Seasonal Packaging
These were great projects that I was given to work on at Davis
Design.The first being “Cars” Marshmallows. Being a big “Cars” fan I had no problem getting into this one. Changing the traditional stripes
to reflect the “Cars” branding manual and using the illustrations supplied by Disney I created this eye catching face panel. On the back panel, I was able to throw a little Cars lingo in which the client loved! For the Egg and Bunny Mallows, I picked colours and illustrations that would draw the consumer in. I also used speech bubbles to make the characters communicate key benefits.

Kraft® Jet Puffed Marshmallows
Kraft® Jet Puffed Marshmallows

Kit Kat® Orange & Banana

Licensed & Seasonal Packaging
Nestle® Canada wanted to launch two new limited edition bars into
the market place. The concept behind these bars was simple.
The Kit Kat® Brandmark was to sit on top of the orange and banana
like a grocery sticker at the grocery store. Walking away from the
traditional red background on Kit Kat® was a big step but necessary to
draw the consumer’s eye to something new and different. This package
was designed while working at Polan & Waski LLC.

Kit Kat® Orange & Banana

Nestle® Turtles® Premium

Revitalization
This beveled box was introduced into the market place as a
premium offering of flavoured Turtles®. For this line we created the
Turtles® medallion and used this element on the sides to create a
premium feel and to highlight the method for opening the box. Using
traditional Turtles elements, we were able come up with a premium
look that communicated the different flavours effectively. This product
has been very successful in the Canadian marketplace.
This design was created while working at Polan & Waski LLC.

Nestle® Turtles® Premium

Nestle® Turtles®

Revitalization
In Canada, Turtles® had traditionally been presented in a lay down
box. Nestle® Canada had decided to start individually wrapping
each piece and changed the box from a lay down to a new structure.
The challenge was to use the new structure and familiar elements of
previous Turtles® packaging to create the new gifting line.
The base Turtles® pack was presented in a new “sharing box” which
opens to form a bowl. Using traditional elements such as the orange
stripes, and of course Mr. Turtle, we were able to evolve the package into
something new and exciting. A line of impulse items was also introduced.
For these packages a special Turtles® banner was designed, a banner with
more movement and dimension. These designs were all created while
working at Polan & Waski LLC

Nestle® Turtles®

Nestle® USA - Turtles®

Revitalization
The success of the Canadian revitalization filtered over to the US
and I was asked to work on their Turtles® line. The same structures
that were introduced into the Canadian market were also
implemented in the US marketplace. For this Turtles® exploration we
had more freedom to manipulate the elements. The stripes were
introduced with more movement and Mr. Turtle is only shown as a
medallion. The result was a more upscale approach to the whole line.
This design was created while working at Polan & Waski LLC.

Nestle® Turtles® USA

Nestle® Smarties®

Seasonal Packaging
This project started with a branding exploration. The result was a
New Smarties® logo that was created just for the Valentine packs.
This new logo was then incorporated into a new fun and playful
design for the Smarties® Valentine line up of products. Since
Smarties® always sits on a blue background the challenge was to be
able to keep the brand colour but incorporate a fun valentine feel into
the package that would be able to carry through to all formats. These
designs were created while working at Polan & Waski LLC.

Nestle® Smarties®

Crunch®, Big Turk® & Nutchos®

Seasonal Packaging
These packs were created especially for Price Chopper and other
similar stores. The challenge with these boxes was to create a
package that was giftable but not too upscale looking. Part of the
exercise was to explore a new look for the Nutchos® brandmark. The
end result were giftable boxes that show a delicious product, but don’t
over promise anything. These designs were created while
working at Polan & Waski LLC.

Crunch®, Big Turk® & Nutchos®

Cott® So Clear®

Seasonal Packaging
This project started out as a branding exercise. A clean, easy to
read logo was designed. The wave over the “O” is intended to communicate
water. Since this is a sparkling beverage I chose to showcase
bubbles as a main feature. The flavour colours chosen were bright and
crisp, allowing the consumer to easily identify the flavour they are looking
for. This design was created while working at Polan & Waski LLC

Cott® So Clear®

Tim Hortons® Christmas Cup

Seasonal Packaging
This was the very first cup designed for Tim Hortons® at Christmas
time to showcase an illustration. The idea behind this cup was simple
and had a bit of humor to it. We thought it cheeky to show Santa
Claus going through the Tim Hortons® drive-through on his way to
deliver his gifts. The cup certainly got noticed that year! This design was
created while working at Strategies International.

Tim Hortons® Christmas Cup

Gaines® Actrium Dog Food

Masterbranding
This is a premium dog food designed for Walmart. The project
started out with a logo/branding exercise. The number one in the
logo is intended to communicate “the best” and that’s what people
are looking for when they pay more for a dog food. To increase the
“Premium“ feel of the product we kept the design simple by creating
a word pattern in the background that communicates some of the key
benefits of the product. A line colour was chosen and bright eye catching
colours were selected to differentiate the categories. The design was
also adapted to an oral care bone and five varieties of nutritional biscuits.
These designs were created while working at Strategies International

Gaines® Actrium Dog Food

Parmalat® Sensational Soy™ Blends

Line Extension
The whole idea of soy milk and soy juice blends stems from a
feeling of wellness and good health. That’s where the idea for this
design came from. The people are walking along the path to good
health and wellness. The most attractive and eye catching tones
were used with a swirling background pattern. The Juice blend designs
feature an eye catching pour of liquid into a realistic illustration of fruit for
added taste appeal. This design was created while working at
Strategies International.

Parmalat® Sensational Soy™ Blends

Parmalat® Lactancia™ Cheese Slices

Line Extension
Lactancia® cheese slice packages are a fun product that was
intended to appeal to children and adults. The design depicts a fun
and bright coloured square pattern background to represent the
slices. The type that represents Cheddar, Swiss and Mozzarella was
fun but not too over the top as the product needed to appeal to adults
as well. The addition of milk along the bottom was to communicate to
the consumer that this product is made with real milk. These designs
were created while working at Strategies International

Parmalat® Lactancia™ Cheese Slices

Phoenix Brands® - US-Sunlight Power Pacs™

Line Extension
Sunlight® Power Pacs with “Oxi Action” dishwasher detergent was
the latest adaptation of a big re-design that we had done for the
Sunlight® brand. This package that was done for the US market takes
the new design elements and incorporates them into this pouch that
also showcases a window that displays the product. We incorporated a
red band that highlights the big selling feature of this product. This design
was created while working at Polan & Waski LLC.

Phoenix Brands® - US-Sunlight Power Pacs™

Phoenix Brands® - Sunlight Dish Soap

Line Extension
The Ultra Sunlight® with Bleach product was a challenge. It needed
to show the cleaning power of bleach without looking too harsh.
The introduction of the bleach splash, allowed the design to show
just that. Ultra Sunlight® has a number of different scents. These scent
adaptations required extensive research involving colour of the product
to different ways of communicating the scent. The end result is a clean
clear communication of the product. These designs were created while
working at Polan & Waski LLC.

Phoenix Brands® - Sunlight Dish Soap

Promotional

Insync Income

Book Cover & Promotional Design
This was the first time I have ever tackled designing a book, it
was an amazing learning experience. This book talks about timing
your investments to be insync with the economy, so this money
clock really spoke to me. “It pays to know” was a message that was
important to play up so it was used on the background arrows in the
book cover and played up even more on other promotional items. I also
created this special blue colour mix that really make the book pop off
the shelf amongst the other books in the category. I formatted the copy,
designed the website and took the photography for this book as well.
The book has been a great success!

Insync Income
Insync Income

Casman Building - Ravensglen

Brochure & Signage Design
“Fort McMurray has never seen anything like this before” this is
what my client said when he received the final brochure.
Development is a huge business in Fort McMurray, but it’s still young
and the promotional items you see there are relatively basic. My
client wanted a “Toronto Style” brochure. I did some market research
in the GTA to get an idea of what he was thinking about. To bring this
brochure to life I took the wooded landscape and played it up. I came up
with the idea of naming each house after a bird in the raven family, so I
researched birds and created logotypes that included each bird’s silhouette
in each lockup. This project was a joy to work on, from beginning to end
and the client was thrilled with the outcome! The development also sold out!

Casman Building - Ravensglen
Casman Building - Ravensglen

Casman Group of Companies

Corporate Resumes
Casman approached me with the task of creating a family look for
their corporate resumes, which at the time had been done individually
by each company without consistency. It was decided that a
three fold pocket folder was the best way to approach this job. This
way we could create inserts as needed. It gave them the flexibility that
they were looking for. The challenge was to create a family look but also
highlight the individuality of each company and their services. I created
this layout, each company uses it’s own colours and a screened back
image of one of their services in the background. The company Logo is
centrally highlighted and the company’s tagline is at the top. The tab on the
right also highlights the company name. The client was very excited about
the new family look and feel.

Casman Group of Companies

Casman Constuction & 4 Cs Millwork

Van Wraps
The Casman Group approached me with these two projects.
Having worked on a few trucks before for another one of their
companies, I had a good understanding of what was achievable.
The big challenge with the “Millwork” truck was that the client wanted
a photo of a kitchen. Sourcing a good image that would scale up to the
proper resolution was a tough task but I was able to find this one.
When designing these types of wraps people need to be able to know
what your advertising in the blink of an eye. Big bold logos and taglines
coupled with large graphics that are consistent with the company’s
identities are the best way to get the message across. Both of these
wraps successfully achieved those objectives.

Casman Constuction & 4 Cs Millwork

Casman Building & Cherrywood Homes

Billboard Design
These billboards were quite the challenge. The amount of
information that needed to go on them was pretty substantial for
something that people will see in the blink of an eye. I made the key
points such as logos, taglines and contact info the biggest items and
using established colours and graphics created these eye catching
billboards. For the Casman Building billboard, I created a section at the
top of the board where the triangle of the logo protrudes beyond the
board for added interest.

Casman Building & Cherrywood Homes

RCI Electrical

Clothing and Vehicle Graphics
This was a new an exciting challenge for me! After creation of the identity and stationery, I was approached with vehicle and clothing
projects. For clothing, I had to source different shirts and hats, finding
the right blue was a task in itself! Once sourced and approved the
logo was applied following specs supplied by each printer. The hats
were embroidered and the shirts were screen printed. I went big and
bold on the truck wraps with the logo and taglines. Working with a truck
wrap company in Fort McMurray, I supplied the graphics from my designs, the end result was amazing and the client was very pleased.

RCI Electrical

Inverness Homes

Site Plan & Signage Design
Consistency is key when rolling out signage and other promotional
material. Once the identity and stationery creative was finished for
this client, I was asked to create signage and a site plan for the company.
One of the big challenges with the site plan map was to make
sure it looked nothing like the competitor in the area. This was tough
considering they are both using the same area. Working with an architectural
illustrator, we managed to come up with a design that set itself
apart from the competitors! Using the orange colour scheme was a great
way to create a unique look and feel.

Inverness Homes

UR the Star

Promotional Cards
After the creation of the UR the Star logo identity and business
cards I was asked to do a mail drop promotion card to get the word
out. I found the perfect princess image of a girl holding a magic wand
and I just knew I had to use it! To keep the look consistent I used the
same graphics that I established for the business cards and incorporated
it into a fun layout with two images I found to complement the
services being offered on the card. The mail drop was a huge success!

UR the Star

Bokkx Confectionery

Sell Sheet Design
I was approached by my client to create this sell sheet for his
chocolate packaging. Using existing art I created these 3d renderings
of the packaging and highlighted them using graphic elements from
the package.

Bokkx Confectionery

Corby

FSI Brochure Design
This FSI Brochure was a promotion to introduce three new wines
into the Quebec marketplace and to also promote some of their
existing wines as well. Each coloured circle represents the predominate
colour as established by each wine’s graphic standards. I created
bold simple graphics and paired it with a clean crisp typeface for maximum
legibility. This design was created while working at Davis Design.

Corby

Nestle® After Eight®

Counter Unit
After Eight Impulse items were designed using the new graphic
elements established in the UK. The spotlight now shines on the
product and the logo is now showcased on an angle to show more action. This was one of many structures that needed to be adapted
from UK files to a Canadian format. This design was created while
working at Polan & Waski LLC.

Nestle® After Eight®

Nestle® After Eight®

Floor Display
Nestle® wanted this display for After Eight® Straws to communicate
fun and playfulness with a sophisticated flair. The trick was finding
the right kind of image or graphics to communicate this and couple it
with the new After Eight® graphics. The couple on the riser and
various other locations sharing a straw in both of their mouths was a
good way to communicate just that. The Product was also highlighted
on the side and top in a big, bold and simple fashion to draw the eye.
This design was created while working at Polan & Waski LLC.

Nestle® After Eight® Floor Display

Centrum™ Cardio®

Brochure Design
A brochure with a coupon attached was created to support the
new packaging and displays (next page) for Centrum™ Cardio® these
were housed on some of the instore displays themselves. Using many
of the elements from the package and shots of the package itself I
was able to create a consistent and attractive layout that clearly
communicates all of the important information to the consumer.
This design was created while working at Polan & Waski LLC.

Centrum™ Cardio® Brochure Design

Centrum™ Cardio®

Point of Sale Displays
The challenge for this project was to take the package graphics
and incorporate them into a number of displays that would
showcase the product. This is a vitamin that makes the claim of
lowering your cholesterol. It was a big deal to play this up so that the
consumer would recognize what was different about the product.
Graphics for these type of displays should be big and simple. In this case were able to accomplish these goals. These designs were created while working at Polan & Waski LLC.

Centrum™ Cardio® Point of Sale Displays